I have been plagued by this memory of a beauty YouTuber, short hair dyed red, with stacked eyeshadow pots. This Youtuber was one of my go-tos whenever I’m looking for a makeup tutorial, and while I have some of her videos saved on a playlist, I found out that she set her older videos to “Unlisted”, hence the missing videos from my playlist. I have been racking my brain trying to remember who she was for months, until I found her name mentioned in a several-year-old Reddit post last night.
Let me reintroduce to you: xsparkage, a.k.a. Leesha.
Rewatching her videos gave me such a trip down the memory lane, on how and why I love the Beauty YouTube environment at that time, despite all the drama and the mess in the year following. It has always been so genuine and less filtered. I remember when the community actually protested whenever they saw a beauty YouTuber using skin filters on their skin, as it gave a wrong impression of how a product works. It was amateur, messy, grainy, not poreless, unprofessional, bad lighting, not forced by an algorithm, and genuine. It felt like sitting with your friend in the room doing makeup. The biggest irony? Their skin is not perfect, but these beauty YouTuber putting their face front and center, put it on the camera as close as possible because goddamnit the viewers have the right to see how they make that perfect back-to-school look. They need to know the techniques! That “come what may”-mentality, unfear of being called “cringy”.
I also noticed something important from these old videos: You can see when the YouTuber is genuinely liking the product. They will genuinely rave about it as iwantedbethany put it succinctly:
No, you won’t see PR packages. Instead, you would see makeup pots or pans hit the bottom or messy, un-aesthetic eyeshadow palettes. The tools of the trade showed love and constant usage. You won’t see any self-respecting YouTuber swiping a color on their face and going, “oh ✨ goooshhh ✨” or making the jaw-dropped expression. You would, however, hear them mumbling along the lines of, “– I really like this palette, love the color,” or “I love these things. I got them suuuper cheap at drugstores, and I feel like they hold their colors really well,” while applying the said product.

Even if there were PR packages back then, it was rare for the YouTuber to go, “sooo, a lot of you guys have been asking me to do makeup of brand XYZ” (no, we did not) or “I love how this product is doing wonders on my skin! You can see that it makes my skin looks glowy and glassy!” then proceeded to take out a brand new, hermetically sealed skincare product from a box. Like, yeah, okay. Cool.
Swatches? It was a guerrilla strategy between the YouTuber/blogger and exasperated salespeople in there. Karen from Makeup & Beauty Blog had to do duck-and-cover just to get swatches and pictures for MAC Fafi: MAC Fafi: The Things I Do For Love.
Now, would I go back to those grainy, 16MB-quality pictures and videos, where we can’t see the products properly? No. We do have great names in this decade, such as Lisa Eldridge and Erin Parsons. They have even gone beyond beauty tutorials, sharing their passion for the industry and its history. What I genuinely feel we do need is the humane aspect of it. Not an ultra-polished poreless filter, 1.5x speed with overlapping narrations using AI-generated script (UGHHH!), hyperbolic reactions/expressions, and loud background music. Bring back my girl friends dammit.
I can’t wait until we no longer have freaking algorithms in our timelines so people could just, you know, make things.


























